MAKE Marketing Consultants | Art Toronto
1028
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Art Toronto

  • Two men looking at a painting
  • Overhead view of the art show
  • People looking at artwork
  • People lounging at the art fair

ABOUT THIS PROJECT

Art Toronto is Canada’s oldest and biggest international art fair featuring a strong and diverse selection of Canadian and international galleries alongside cultural partners, publications and curated projects. Amy was responsible for the marketing and was part of the event management team.

 

Marketing:

Amy rolled out the rebrand across all channels, developed a digital communications strategy, and realigned advertising channels to the target audience. The result was a 62% increase in online tickets sales over a 3-month period after campaign launch.

 

Event Management:

Amy led all onsite signage efforts and assisted with onsite exhibitor, partner and sponsor logistics.

 

DATE

2013 – 2015

 

BACKGROUND

Led by Amy Au while working at Informa Canada.