The Artist Project is an annual 4-day art fair in Toronto showcasing over 250 top contemporary artists from across Canada and abroad. Amy was responsible for the marketing and was part of the event management team.
Amy led the branding, marketing strategy, and communications planning for this event. This included an omni-channel strategy across traditional media, digital / social media, and external partnerships.The result was a 34% growth over 5 years.
Amy assisted with event layout and logistical planning, booked vendors (e.g. photographers, videographers,entertainment), and managed onsite partnership support and activation (e.g. Art Battle).
2011 – 2015
Led by Amy Au while working at Informa Canada.