MAKE Marketing Consultants | The Artist Project
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The Artist Project

  • Art installation
  • People viewing artwork on wall
  • DJ mixing
  • On-site activation -- people painting
  • The Artist Project Website

ABOUT THIS PROJECT

The Artist Project is an annual 4-day art fair in Toronto showcasing over 250 top contemporary artists from across Canada and abroad. Amy was responsible for the marketing and was part of the event management team.

 

Marketing:

Amy led the branding, marketing strategy, and communications planning for this event. This included an omni-channel strategy across traditional media, digital / social media, and external partnerships.The result was a 34% growth over 5 years.

 

Event Management:

Amy assisted with event layout and logistical planning, booked vendors (e.g. photographers, videographers,entertainment),  and managed onsite partnership support and activation (e.g. Art Battle).

 

DATE

2011 – 2015

 

BACKGROUND

Led by Amy Au while working at Informa Canada.