MAKE Marketing Consultants | Alzheimer Society Website Redesign
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Alzheimer Society Website Redesign

Laptop and tablet


In 2015 while working at Alzheimer Society Toronto, Jovan relaunched their website after leading a 6-month overhaul of the online strategy.





Led by Jovan Zimzovski while working for Alzheimer Society Toronto.


Screenshot of website

When Jovan started working for Alzheimer Society Toronto, the organization had a very basic website built entirely in HTML and consisted of several hundred HTML pages. The sprawling architecture of the site and the dense, unbroken content of the pages made the site challenging to navigate and the information difficult to process.  


In addition, since the site was built over hundreds of HTML pages, managing and updating the website was time-consuming and required a proficiency in HTML that made updating the site impossible to any other staff member.


Desktop, laptop, tablet, phone

Jovan led the development agency and internal communications team in redesigning the site to make it more accessible for both clients and staff.



  • Transition the site to WordPress to make the back-end easier and more accessible for staff.
  • Designed a responsive theme for the site to make it accessible for clients on mobile devices.
  • Redesigned the information architecture to make navigation easier and more relevant for clients.
  • Redesign all page layouts to make the content more engaging / easier to skim for clients.
  • Installed Google Analytics and developed an ongoing analytics strategy.
  • Created and implemented the organization’s first SEO strategy.
  • Integrated an event calendar / online registration tool to help increase registration for Society programs and events.
  • Added clear and frequent CTAs throughout the site.
  • Increased number of user by 80% and reduced bounce rate by 12% over two years.