Freddie the Flower was created to serve as a mascot and engagement tool for the Alzheimer Society of Toronto (the forget-me-not flower is the official symbol of the Society).
He has been requested by a number of third-party fundraisers for their events, was the star of his own YouTube series and has been a hit with the public every time he’s been out in the city.
2013
Led by Jovan Zimzovski while working for Alzheimer Society Toronto