Alzheimer Society Toronto needed an engaging 45-second video to run in medical clinic waiting rooms. The goal was to raise awareness of the Society’s services and drive viewers to visit the website or call for more information.
Letitia produced, shot, and edited this piece with an alternative direction to traditional non-profit advertisement. She created an anecdotal and relatable narrative that would leave viewers uplifted and hopeful for respite.
Led by Letitia Chan while working at Alzheimer Society Toronto